Not sure if it’s the right time to rebrand or if you need one? Read on to see if any of the following apply to you:
1. Because you want to!
Do you think your logo and brand colours look old and outdated? Is it not representing the products and services you offer?
2. Your business going in a new direction?
If your product is changing or you're adding/changing markets then this is the perfect for a little refresh.
3. Is your current logo too similar to another company?
Did you use a templated logo when you first started out and now you are seeing the same template popping up everywhere? If so it’s time for a rebrand...you want your logo and branding to be unique to your brand and for everyone to recognise it when they see it where that is on social, in adverts or on your website.
4. Your logo doesn’t fit for your brand's needs anymore?
Do you do all your advertising on social media and your logo is too detailed when made small for your profile picture? Have you added it to your website but it gets lost? Are you starting to hate it for these reasons? Readability is key, scroll to the bottom of this post…
5. Has your target audience changed?
You started out selling to Millennials but they’ve grown up and now your target audience is Gen Z? Time for a small tweak to make your brand more appealing to a younger market.
6. It doesn't need to be a huge change…
You don’t need to change the name of your company or have a totally different logo, sometimes the simplest of changes can transform your brand and grab new customers attention.
If you answered yes to any of the above and want to see how we can help with a full or partial brand refresh email us at firstname.lastname@example.org or book in a 30-minute video call on this page and we’ll be happy to help.