Browns Fashion

Browns Fashion

Browns Fashion

Browns Fashion

Browns Fashion

Browns Fashion is a fashion-forward London based Women's and Men's store selling high-end designer brands. 

Lauren performed usability testing to see how the least performing email templates could be updated keeping with the Browns brand identity.  Throughout the testing, it became clear that customers were only clicking on product imagery and CTAs. 

With this information Lauren produced wireframes and redesigned the templates to include more clickable product imagery and utilise their existing imagery, this has made their emails easily shippable and eye-catching which has improved CTR, AOV and conversion.

BROWNS FASHION IS A FASHION-FORWARD LONDON-BASED WOMEN’S AND MEN’S STORE SELLING HIGH-END DESIGNER BRANDS.

LAUREN PERFORMED USERBILTY TESTING TO SEE HOW THE LEAST PERFORMING EMAIL TEMPLATES COULD BE UPDATED KEEPING WITH THE BROWNS BRAND IDENTITY. THROUGHOUT THE TESTING IT BECAUSE CLEAR THAT CUSTOMERS WERE ONLY CLICKING ON PRODUCT IMAGERY AND CTA'S.

WITH THIS INFORMATION LAUREN PRODUCED WIREFRAMES AND REDESIGNED THE TEMPLATES TO INCLUDE MORE CLICKABLE PRODUCT IMAGERY AND UTILISE THEIR EXISTING IMAGERY, THIS HAS MADE THEIR EMAILS EASILY SHOPPABLE AND EYE-CATCHING WHICH HAS IMPROVED CTR, AOV AND CONVERSION.

BROWNS FASHION IS A FASHION-FORWARD LONDON-BASED WOMEN’S AND MEN’S STORE SELLING HIGH-END DESIGNER BRANDS.

LAUREN PERFORMED USERBILTY TESTING TO SEE HOW THE LEAST PERFORMING EMAIL TEMPLATES COULD BE UPDATED KEEPING WITH THE BROWNS BRAND IDENTITY. THROUGHOUT THE TESTING IT BECAUSE CLEAR THAT CUSTOMERS WERE ONLY CLICKING ON PRODUCT IMAGERY AND CTA'S.

WITH THIS INFORMATION LAUREN PRODUCED WIREFRAMES AND REDESIGNED THE TEMPLATES TO INCLUDE MORE CLICKABLE PRODUCT IMAGERY AND UTILISE THEIR EXISTING IMAGERY, THIS HAS MADE THEIR EMAILS EASILY SHOPPABLE AND EYE-CATCHING WHICH HAS IMPROVED CTR, AOV AND CONVERSION.

Browns Fashion is a fashion-forward London based Women's and Men's store selling high-end designer brands. 

Lauren performed usability testing to see how the least performing email templates could be updated keeping with the Browns brand identity.  Throughout the testing, it became clear that customers were only clicking on product imagery and CTAs. 

With this information Lauren produced wireframes and redesigned the templates to include more clickable product imagery and utilise their existing imagery, this has made their emails easily shippable and eye-catching which has improved CTR, AOV and conversion.

Browns Fashion is a fashion-forward London based Women's and Men's store selling high-end designer brands. 

Lauren performed usability testing to see how the least performing email templates could be updated keeping with the Browns brand identity.  Throughout the testing, it became clear that customers were only clicking on product imagery and CTAs. 

With this information Lauren produced wireframes and redesigned the templates to include more clickable product imagery and utilise their existing imagery, this has made their emails easily shippable and eye-catching which has improved CTR, AOV and conversion.