Browns Fashion
Browns Fashion
Browns Fashion
Browns Fashion
Browns Fashion
Browns Fashion is a fashion-forward London based Women's and Men's store selling high-end designer brands.
Lauren performed usability testing to see how the least performing email templates could be updated keeping with the Browns brand identity. Throughout the testing, it became clear that customers were only clicking on product imagery and CTAs.
With this information Lauren produced wireframes and redesigned the templates to include more clickable product imagery and utilise their existing imagery, this has made their emails easily shippable and eye-catching which has improved CTR, AOV and conversion.
BROWNS FASHION IS A FASHION-FORWARD LONDON-BASED WOMEN’S AND MEN’S STORE SELLING HIGH-END DESIGNER BRANDS.
LAUREN PERFORMED USERBILTY TESTING TO SEE HOW THE LEAST PERFORMING EMAIL TEMPLATES COULD BE UPDATED KEEPING WITH THE BROWNS BRAND IDENTITY. THROUGHOUT THE TESTING IT BECAUSE CLEAR THAT CUSTOMERS WERE ONLY CLICKING ON PRODUCT IMAGERY AND CTA'S.
WITH THIS INFORMATION LAUREN PRODUCED WIREFRAMES AND REDESIGNED THE TEMPLATES TO INCLUDE MORE CLICKABLE PRODUCT IMAGERY AND UTILISE THEIR EXISTING IMAGERY, THIS HAS MADE THEIR EMAILS EASILY SHOPPABLE AND EYE-CATCHING WHICH HAS IMPROVED CTR, AOV AND CONVERSION.
BROWNS FASHION IS A FASHION-FORWARD LONDON-BASED WOMEN’S AND MEN’S STORE SELLING HIGH-END DESIGNER BRANDS.
LAUREN PERFORMED USERBILTY TESTING TO SEE HOW THE LEAST PERFORMING EMAIL TEMPLATES COULD BE UPDATED KEEPING WITH THE BROWNS BRAND IDENTITY. THROUGHOUT THE TESTING IT BECAUSE CLEAR THAT CUSTOMERS WERE ONLY CLICKING ON PRODUCT IMAGERY AND CTA'S.
WITH THIS INFORMATION LAUREN PRODUCED WIREFRAMES AND REDESIGNED THE TEMPLATES TO INCLUDE MORE CLICKABLE PRODUCT IMAGERY AND UTILISE THEIR EXISTING IMAGERY, THIS HAS MADE THEIR EMAILS EASILY SHOPPABLE AND EYE-CATCHING WHICH HAS IMPROVED CTR, AOV AND CONVERSION.
Browns Fashion is a fashion-forward London based Women's and Men's store selling high-end designer brands.
Lauren performed usability testing to see how the least performing email templates could be updated keeping with the Browns brand identity. Throughout the testing, it became clear that customers were only clicking on product imagery and CTAs.
With this information Lauren produced wireframes and redesigned the templates to include more clickable product imagery and utilise their existing imagery, this has made their emails easily shippable and eye-catching which has improved CTR, AOV and conversion.
Browns Fashion is a fashion-forward London based Women's and Men's store selling high-end designer brands.
Lauren performed usability testing to see how the least performing email templates could be updated keeping with the Browns brand identity. Throughout the testing, it became clear that customers were only clicking on product imagery and CTAs.
With this information Lauren produced wireframes and redesigned the templates to include more clickable product imagery and utilise their existing imagery, this has made their emails easily shippable and eye-catching which has improved CTR, AOV and conversion.
33 Pixels is a design studio working with businesses in the fashion, luxury and lifestyle industries based in Colchester, Essex.
© Copyright 2022 33pixels.com. thirty three px is a trading name of 33 Pixels Ltd.
Registered company number: 11124001
All Rights Reserved.
We Are Open: Monday - Thursday 9am - 5pm
07956086607
info@33pixels.co.uk
Studio 33, Ardleigh Studios, The Maltings, Station Road, Ardleigh CO7 7RT
33 Pixels is a design studio working with businesses in the fashion, luxury and lifestyle industries based in Colchester, Essex.
© Copyright 2022 33pixels.com. thirty three px is a trading name of 33 Pixels Ltd.
Registered company number: 11124001
All Rights Reserved.
We Are Open: Monday - Thursday 9am - 5pm
07956086607
info@33pixels.co.uk
Studio 33, Ardleigh Studios, The Maltings, Station Road, Ardleigh CO7 7RT
33 Pixels is a design studio working with businesses in the fashion, luxury and lifestyle industries based in Colchester, Essex.
© Copyright 2022 33pixels.com. thirty three px is a trading name of 33 Pixels Ltd.
Registered company number: 11124001
All Rights Reserved.
We Are Open: Monday - Thursday 9am - 5pm
07956086607
info@33pixels.co.uk
Studio 33, Ardleigh Studios, Ardleigh, Colchester, CO7 7FE
33 Pixels is a design studio working with businesses in the fashion, luxury and lifestyle industries based in Colchester, Essex.
© Copyright 2022 33pixels.com. thirty three px is a trading name of 33 Pixels Ltd.
Registered company number: 11124001
All Rights Reserved.
We Are Open - Monday - Thursday 9am - 5pm
07956086607
info@33pixels.co.uk
Studio 33, Ardleigh Studios, Ardleigh, Colcheste, CO7 7FE
33 Pixels is a design studio working with businesses in the fashion, luxury and lifestyle industries based in Colchester, Essex.
© Copyright 2022 33pixels.com. thirty three px is a trading name of 33 Pixels Ltd.
Registered company number: 11124001
All Rights Reserved.
We Are Open: Monday - Thursday 9am - 5pm
07956086607
info@33pixels.co.uk
Studio 33, Ardleigh Studios, Ardleigh, Colchester,
CO7 7FE
