November 26, 2020No Comments

Different Parts Of A Logo.

So you're thinking about logo design? But you’ve spoken to us about our banding packages and we’ve asked you a few questions like: ‘Do you want an icon?’ ‘Have you got a strapline?’ ‘Is having a submark something you want to include??’ 

And you quite frankly have no idea what we are on about? 

Scroll down for our full guide on the different parts of logo design….

Logo

The centrepiece...this is the name of the brand. It should be eye-catching but readable. 

Icon 

An Icon is an emblem signifying characteristics or qualities of the company. It can be used to identify the company on its own. ⁠It could be a shortened version of the logo or it could be a symbol or illustration. We’ll make you a few different options. 

Strapline

This encapsulates what the company stands for, it’s values and it’s personality. ⁠It should be short and snappy but actually mean something and be memorable. 

Submark

A less detailed version of your primary logo. It can be used as a secondary mark similar to a watermark. ⁠This is great for packaging and backgrounds for social and business cards. 

So whats next? Feel free to send any branding questions to us at info@33pixels.co.uk or if you would like to view our branding packages and see what we can do your brand click here 

Or for more helpful tips like this check out our instagram: https://www.instagram.com/33pixelsofficial/

August 1, 2020No Comments

Why Rebrand?

Not sure if it’s the right time to rebrand or if you need one? Read on to see if any of the following apply to you:

1. Because you want to! 

Do you think your logo and brand colours look old and outdated? Is it not representing the products and services you offer?

2. Your business going in a new direction? 

If your product is changing or you're adding/changing markets then this is the perfect for a little refresh.

3. Is your current logo too similar to another company?

Did you use a templated logo when you first started out and now you are seeing the same template popping up everywhere? If so it’s time for a rebrand...you want your logo and branding to be unique to your brand and for everyone to recognise it when they see it where that is on social, in adverts or on your website. 

4. Your logo doesn’t fit for your brand's needs anymore? 

Do you do all your advertising on social media and your logo is too detailed when made small for your profile picture? Have you added it to your website but it gets lost? Are you starting to hate it for these reasons? Readability is key, scroll to the bottom of this post… 

5. Has your target audience changed? 

You started out selling to Millennials but they’ve grown up and now your target audience is Gen Z? Time for a small tweak to make your brand more appealing to a younger market. 

6. It doesn't need to be a huge change…

You don’t need to change the name of your company or have a totally different logo, sometimes the simplest of changes can transform your brand and grab new customers attention. 


If you answered yes to any of the above and want to see how we can help with a full or partial brand refresh email us at info@33pixels.co.uk or book in a 30-minute video call on this page and we’ll be happy to help.
Lauren x

33 Pixels is a design studio working with businesses in the fashion, luxury and lifestyle industries based in Colchester, Essex.

© Copyright 2021 33pixels.com. All Rights Reserved.
Registered company number: 11124001

07956086607
info@33pixels.co.uk
38 Bergholt Road, Colchester, Essex, CO4 5AB

33 Pixels is a design studio working with businesses in the fashion, luxury and lifestyle industries based in Colchester, Essex.

© Copyright 2021 33pixels.com. All Rights Reserved.
Registered company number: 11124001

07956086607
info@33pixels.co.uk
38 Bergholt Road, Colchester, Essex, CO4 5AB

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